Media Forecaster turns your models into a plan. Set a goal and a budget, and Prescient recommends how to allocate spend across channels to grow returns — then tracks the plan against baseline and actuals as it runs.
See every plan with its status, goal, date range and owner. Open one to review it, or hit New plan to start fresh. Plans can be kept Private while you draft, then made Public to share.
| Name | Status | Goal | Date range | Owner | Updated |
|---|---|---|---|---|---|
| Julieta's New Plan July 24th | Ready | Maximize new customers | Jul 24 – Aug 22, 2026 | Julieta | Jul 24, 2026 |
| Tony's New Plan July 23rd | Ready | Maximize revenue | Jul 26 – Aug 22, 2026 | Tony | Jul 23, 2026 |
| Khushbu's New Plan July 23rd | Ready | Maximize revenue | Jul 26 – Aug 22, 2026 | Khushbu Kosti | Jul 23, 2026 |
Define what you're optimizing for. Pick a goal (e.g. fixed budget, maximize revenue), the outcome models to include, a planning period and budget, and a risk tolerance that bounds how far spend can move per campaign.
Pick which channels the plan can move. Each shows its model confidence and recent performance, and an allocation type — Optimize (let Prescient decide), or hold/fix a channel where you want control.
| Media | Confidence | Allocation | Recent Spend | Recent Revenue | Recent ROAS |
|---|---|---|---|---|---|
| fFacebook Ads 1 tactic · 7 campaigns |
Strong | Optimize | $119,025 | $756,479 | 6.36 |
| aAmazon Ads 1 tactic · 43 campaigns |
Strong | Optimize | $55,197 | $546,654 | 9.90 |
| tTiktok Gmv Max 1 tactic · 3 campaigns |
Strong | Optimize | $4,599 | $248,193 | 53.96 |
| Total | $246,970 | $1,836,853 | 7.44 |
Prescient allocates the budget and returns a plan. The summary cards (shown above) frame every metric three ways — Baseline (flat spend), Optimized (the recommendation), and Actual to date once it's live.
Plot the plan day by day. Compare baseline, optimized and actual for one metric, or Break down by channel. A Today marker separates forecast from what's already happened.
The Media Breakdown lines up Baseline, Optimized and Actual per channel, with deltas. Switch Channel/Tactic, toggle % or $, and expand a row for its curve. On active plans, watch pacing to see if you're on track.
| Baseline | Optimized | Actual to Date | |||||||
|---|---|---|---|---|---|---|---|---|---|
| Channel | Spend | New Cust. | CAC | Spend | New Cust. | CAC | Spend | New Cust. | CAC |
| AAdwords | $222,153 | 4,271 | $52.02 | $194,867↓ 12.3% | 4,064↓ 4.8% | $47.95↓ 7.8% | $5,299↓ 97.6% | 1↓ 100% | $4,731↑ high |
| fFacebook Ads | $286,558 | 9,642 | $29.72 | $313,844↑ 9.5% | 7,283↓ 24.5% | $43.10↑ 45.0% | $31,292↓ 89.1% | 2↓ 100% | $14,032↑ high |
Baseline is what you'd get holding spend flat. Optimized is Prescient's recommended allocation for your goal. Actual to date is what really happened once the plan is live — early on it lags the forecast simply because little of the period has elapsed (that's pacing, not failure).
Prescient does not change your budgets automatically. It may even trim a high-ROAS channel when the curve shows diminishing returns at higher spend. Review per-model confidence and set a risk tolerance so recommendations stay realistic.
Start with a clear objective — the goal type shapes the whole plan.
Include all relevant outcome models so nothing is left out of the mix.
Check per-model confidence before acting on a recommendation.
Set a risk tolerance to keep budget shifts within realistic guardrails.
Save multiple scenarios and keep plans private while drafting.
On live plans, review pacing before judging results mid-flight.