The AI Action Center is your starting point in Prescient — an AI workspace built on your connected data and MMM results. Ask questions in plain English, get answers grounded in your models, and jump straight to the right tool.
Your guide to Prescient — the platform, the models, and marketing measurement. Grounded in our knowledge base.
Type a question in plain language, or start from a suggested prompt. You can pick the model (e.g. Sonnet 5), open New chat, or revisit past threads from History.
Prescient AI answers from your connected data and MMM results — incremental revenue, ROAS/CAC, Base and Halo, response curves and forecasts. It explains and points you forward; it won't invent numbers the models don't support.
The cards on the right give quick access to the rest of Prescient — Model Center for model health and accuracy, Data Center for channels, tactics and connector status. Follow the recommendation into the tool that goes deeper.
Answers come from your models and data — incremental revenue, ROAS/CAC, Base & Halo, forecasts and model confidence. Prescient AI explains and guides; it does not replace the models or produce forecasts they don't support.
The AI Action Center is the front door, not the destination. It orients you and links out — use the workspace cards to jump into Model Center, Data Center, Attribution or Media Forecaster, then weigh results alongside model confidence and business context.
Start with a suggested prompt to see what the workspace can do.
Be specific — name a channel, metric or period for sharper answers.
Use New chat for a fresh topic; History to pick up an old thread.
Use the workspace cards to jump into Model Center or Data Center.
Check connector health first — complete data makes answers reliable.
Weigh recommendations against model confidence and business context.